Ontario planning to allocate cannabis store permits ‘based on market demand’

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Regulators in Canada’s largest cannabis market are working to return to the current government’s original plan of allocating adult-use marijuana store licenses based on market demand, a move that would unlock significant opportunities for the province’s marijuana entrepreneurs.

Ontario so far has held two widely-criticized draws to select candidates to open stores.

In an email to Marijuana Business Daily, Attorney General Doug Downey’s press secretary, Jenessa Crognali, wrote that the ministry is working with relevant government bodies to pivot to a market-based system.

“The government is working with the (Alcohol and Gaming Commission of Ontario) and Ontario Cannabis Store to return to our original plan to allocate retail store licenses based on market demand.”

Crognali did not say when that will happen.

However, the province indicated Wednesday that it may have held its last lottery.

“In the future, if the government proceeds with additional retail store allocations before moving to an open marketplace, any such allocations may be based on the results from this lottery,” the Alcohol and Gaming Commission of Ontario said in a statement.

Ontario’s most recent lottery will bring the number of stores in the province to 75, but experts say that’s a fraction of what is needed.

Toronto-based, pro-business think tank C.D. Howe Institute has said that consumers are highly unlikely to switch their dollars to the regulated market if there is not easy access.

Ontario’s adult-use cannabis sales were dismal until the first physical stores opened in April – six months after legalization.

“More competition between businesses would constrain operating costs and keep prices low,” according to a C. D. Howe report. “Lower prices in the legal market would make it more likely to be competitive with the existing black market.”

Matt Lamers can be reached at [email protected]

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